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Amricon enters into Egypt & Jordan as part of its strategic expansion plans

April 11, 2007
Amricon enters into Egypt and Jordan as part of its strategic expansion plans
Company appoints new channel partners to strengthen its regional presence
            April 11, 2007
Amricon, a leading smart solutions provider in the Middle East, has announced its entry in Egypt and Jordan as part of its strategic expansion plan in the region. Leading IT solutions distributors Phoenix Computers in Egypt and Open Source Solutions in Jordan have joined the extensive channel distribution network of the Dubai-based company, which recently announced its plans to expand in North America.  
Phoenix Computers and Open Source Solutions, which will offer clients the entire range of Amricon’s innovative information security and smart solutions, are expected to boost Amricon’s market reach in their respective countries. As channel partners, the two companies in turn will enjoy exclusive access to the Amricon Advantage Partner Program, which allows a host of benefits including a dedicated partner website with customizable professional presentations, sales and training workshops, marketing tools and unlimited technical support.
“The Egyptian and Jordanian markets are among those Amricon has identified for strategic expansion, as they present high potential for the company’s solutions. Our tie up with established companies such as Phoenix Computers and Open Source Solutions provides us with a unique opportunity to meet the rising market demand in those two countries for solutions that address security and business processes such as ours," said Mohammad Jarrar, Managing Director, Amricon.
Phoenix Computers is a subsidiary of Saudisoft and has established a firm foothold in the Egyptian market since its inception in 1987. It has formed alliances with leading providers such as Epson, Epson Retail Tech, Output Technology, SAPERION, SEIKO Precision Inc., Acer, Fujitsu, Tally Genicom, which allows it to provide best-of-breed solutions to its clients. Saudisoft is a market leader in information technology, localization services and document management solution in the Middle East.
Open Source Solutions is a recognized provider of professional services in IT solutions consulting, software and security and is reputed in the Jordan market for its high quality standards and comprehensive offerings. It boasts of an expert and highly capable team who is able to bring to its wide customer base varied and optimum IT solutions and insightful strategic directions that will help them improve individual and organizational performance to increase productivity and maximize operational costs.
“The cutting-edge solutions provided by Amricon have enjoyed high market demand worldwide. Through strategic expansion with well-chosen partners such as Open Source Solutions and Phoenix Computers, Amricon is looking forward to further consolidating its position particularly in Egypt and Jordan,” concluded Jarrar.
Further to its expansion plans, Amricon has actively participated and has garnered tremendous response in various leading exhibitions across the globe. It recently collaborated with Phoenix Computers to highlight its anti-counterfeit and bounced cheques solution called SMART Cheque in a major banking conference held on March 13 at the Chamber of Information Technology & Commerce in Egypt. Amricon will also be a silver sponsor for the upcoming Cards Asia 2007, Asia’s most influential cards exhibition and executive forum, which gathers senior audience from various industries to be held on April 25-27 at Suntec, Singapore.